FAQ
Frequently Asked Questions
How we work, what is included, and what your campaign numbers actually mean.
Working Together
Our Services and Process
What does Desert Blooms Media do?
We provide social media strategy, content creation, Facebook and Instagram advertising, TikTok marketing, Google Ads management, lead-generation campaigns, reporting, and marketing consultation.
Which platforms do you work with?
We work with Facebook, Instagram, TikTok, and Google.
Do you create graphics and videos?
Yes. We create graphics, captions, reels, short-form videos, promotional content, carousels, review graphics, and advertising content.
Do you manage paid advertising?
Yes. We manage Facebook and Instagram Ads through Meta, Google Ads campaigns, and selected TikTok advertising projects.
Do I need to provide content for advertising?
Yes. Advertising clients are generally responsible for providing approved photos, videos, logos, offers, and business information.
Is content creation included in advertising management?
Not automatically.
Advertising management and original content creation are separate services. New graphics, filming, photography, reels, videos, and other original creative work are billed separately unless included in the agreement.
Do you write the advertising copy?
Yes. Advertising copy and campaign messaging may be included as outlined in your proposal.
Do you work only with Lake Havasu City businesses?
No. We work with local, regional, national, and international clients.
What types of businesses do you work with?
We work with businesses and organizations of many kinds, including restaurants, bars, nonprofits, professional organizations, contractors, real estate professionals, healthcare organizations, coaches, retailers, hospitality businesses, events, startups, and growing brands.
Do you offer preset packages?
No. Services are customized based on what your business needs.
How much do your services cost?
Pricing depends on the services, amount of content, platforms, campaign needs, timeline, and level of support.
You will receive a clear proposal before work begins.
Can I hire you for one project?
Yes. We offer both one-time projects and ongoing support.
Is advertising spend included?
No. Advertising spend is paid directly to Meta, TikTok, or Google.
Do you guarantee leads or sales?
No responsible marketing company can guarantee a specific number of leads or sales.
We create, monitor, and improve campaigns with the goal of producing the strongest possible results within your budget.
Will I receive reports?
Yes. Advertising clients receive straightforward reporting based on their services and campaign plan.
Can you work with my current branding?
Yes. We can use your existing logo, colors, photos, videos, and brand guidelines.
Can you work with my existing advertising accounts?
Yes. We can work within existing advertising accounts when the appropriate access is provided.
How do I get started?
Complete the contact form and tell us about your business and what you need help with.
Marketing Metrics
Understanding Your Campaign Numbers
Plain-language explanations of the metrics you will see in your reports.
What is Reach?
Reach is the number of unique people who saw your ad at least once during your campaign. It measures how many individual people your marketing message reached.
What are Impressions?
Impressions represent the total number of times your ad was displayed. Because one person may see your ad multiple times, impressions are often higher than reach.
What is Frequency?
Frequency is the average number of times each person saw your advertisement. A healthy frequency helps reinforce your message while keeping your brand top of mind.
What are Link Clicks?
Link Clicks measure how many people clicked the link in your advertisement to visit your website, landing page, contact form, or another destination.
What is the difference between Link Clicks and All Clicks?
Link Clicks only count clicks that direct visitors to your website or landing page.
All Clicks include every interaction with your advertisement, such as:
Website clicks
Profile visits
Likes
Comments
Shares
Expanding photos or videos
Other engagement actions
What are Landing Page Views?
Landing Page Views count the number of people who clicked your advertisement and successfully loaded your website or landing page. This provides a more accurate measure of website traffic than clicks alone.
What is Click-Through Rate (CTR)?
Click-Through Rate (CTR) measures the percentage of people who clicked your advertisement after seeing it. A higher CTR generally indicates your content is relevant and engaging to your target audience.
What is the difference between Overall CTR and Link CTR?
Overall CTR measures every type of click or interaction on your advertisement.
Link CTR measures only clicks that send visitors directly to your website or landing page.
For lead generation campaigns, Link CTR is often the more valuable metric.
What is Cost Per Click (CPC)?
Cost Per Click (CPC) is the average amount spent each time someone clicks your advertisement. Lower CPC generally means your advertising budget is working more efficiently.
What is Cost Per Link Click?
Cost Per Link Click measures the average amount spent each time someone clicks the link that directs them to your website or landing page.
Local and Beyond
Let's Talk About Your Marketing
We also manage campaigns that reach customers throughout the United States and internationally. Whether your audience is nearby or around the world, we can help you reach the right people.
Social media strategy, content creation, Meta advertising, TikTok marketing, Google Ads management, and lead-generation support.
Based in Lake Havasu City, Arizona.
Serving local, regional, national, and international clients.
Explore
Get started
Tell us what you need help with and what you would like to accomplish.
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